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July 29, 2015, New York, N.Y. – Revolution Golf, the most engaging golf platform on the Internet, has hired John Riley as Head of Sales. He will be responsible for educating the marketplace on the Revolution Golf platform and building a sales team that will position the company to exceed its revenue targets on an annual basis.
Riley has an extensive background in the sports media category having worked in account executive and sales management capacities at ESPN, Electronic Arts, Bleacher Report & Turner Sports. Most recently, he was a Senior Digital Account Executive at Turner Broadcasting. He holds a B.S. in Finance from the University of Scranton, PA.
"We are happy to have John as part of our team and representing our brand in the golf industry," said Justin Tupper, Revolution Golf’s CEO and co-founder. "John’s extensive knowledge and experience in the sports media industry and his ability to establish goals, determine strategy and grow revenue make him a valuable asset for us as we continue to promote the effectiveness of our media platform."
Revolution Golf has developed an audience of over 1.5 million avid golfers who are serious about the game and knowledgeable about the quality of information presented to them. The company’s unique model combines digital video, email and social media to deliver exclusive content to its members and provides an extremely effective platform for engaging with its audience.
"Our audience is highly active and affluent, making our media platform very attractive to marketing partners looking to tell their story, establish brand awareness, and stimulate demand for their products or services," added Tupper. "Bringing John on board allows us to more effectively meet the evolving needs of our marketing partners while spearheading the development and execution of successful campaigns."
Independent research demonstrates that the "Revolution Golfer" is highly engaged with the game and its platform. According to its most recent subscriber study, 65% of the Revolution Golf audience plays golf at least once a week in season. They are also high spenders with 80% having an annual household income greater than $100,000.
About Revolution Golf
Founded in 2011 and powered by the passion of more than 1.5 million avid golfers, Revolution Golf is the most engaging golf platform on the Internet. In the last four years, it has grown to become one of the largest digital media companies in the world focused on the core golfer. Its video-based platform connects golfers of all skill levels to world-class instruction covering all areas of the game, from personalized club matching and selection to reading greens like the pros and all aspects in between. Over 1,000 videos exist in its archive, with tips ranging from driving to putting to mental preparation, fitness and nutrition. Revolution Golf also serves its members as a source of the best in golf equipment and training aids.
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