These brands include Golf Channel, Revolution Golf, Deal Caddy, Golf Advisor, Am Tour, Golf Channel Academy, and Fit to the Tee.
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June 23, 2015, New York, N.Y. – Revolution Golf, the most engaging golf platform on the Internet, created and distributed a promotional campaign to its audience of over 1.5 million members to successfully drive sales of the recently launched Swingclick Golf Training Aid.
“An integral part of the Swingclick promotion included the production of a highly effective digital infomercial that leveraged the trust between Revolution Golf and our audience,” said Justin Tupper, Revolution Golf’s CEO and co-founder. “The infomercial allowed us to educate our members on the benefits of this simple, yet effective golf training aid while giving us the opportunity to influence their buying decisions and produce measurable results for Swingclick Distributors.”
“Revolution Golf is extremely detailed in their information gathering process and had an incredible ability to articulate the important aspects of our product in the sales approach. We were also extremely impressed with how they positioned the Swingclick Golf Training Aid to their members. Our campaign was very successful and it is evident that they have specialised in developing a world class database of serious golfers, who are knowledgeable about the quality of the products which are presented to them,” said Liesel Niehaus, Head of International Sales, Swingclick Distributors.
Swingclick is a simple device that straps to a golfer’s forearm just below the elbow. The device makes three clicking sounds: at the top of the backswing, at impact and on the follow-through. On a smooth takeaway, Swingclick clicks at the top of your backswing giving you a mental cue and the proper feeling of when to start your downswing. The Swingclick provides a second click at impact when striking the ball and a third click once you have completed a solid follow-through in a balanced position. The Swingclick helps train your brain with the proper timing and rhythm producing a more consistent and accurate swing. It allows you to determine your optimum speed versus your maximum speed.
“Launching a golf training aid which focuses on rhythm and timing, is not an easy task, but Revolution Golf gave our business a huge kick-start not only in the USA, but across the world. We were overwhelmed by the response and positive feedback the Swingclick received as a result of this campaign. The exposure we received also helped pull sales through other channels. In fact, our Amazon.com sales went from a handful per day pre-campaign to several hundred,” continued Niehaus.
Within about a two-week period during the promotion, Revolution Golf sold more than 2,900 units directly to its members and elevated the brand awareness of Swingclick worldwide. “We appreciate the opportunity to not only help Swingclick educate and drive direct sales to our members, but also to stimulate demand through other retail channels. Very few platforms – on or off-line, can create the kind of sell-through that Revolution Golf can” added Tupper.
About Swingclick Distributors Ltd.
Swingclick Distributors Ltd is the worldwide marketer for the Swingclick golf training product. Swingclick is a simple, user friendly device that straps to a golfer’s forearm just below the elbow and develops golfers’ tempo, rhythm, timing and consistency. The device makes three clicking sounds: at the top of the backswing, at impact and on completion of the follow-through. The Swingclick helps train your brain with the proper timing and rhythm producing a more consistent and accurate swing. It allows you to determine your optimum speed versus your maximum speed. For more information, visit www.swingclickgolf.com.
About Revolution Golf
Founded in 2011 and powered by the passion of more than 1.5 million avid golfers, Revolution Golf is the most engaging golf platform on the Internet. In the last four years, it has grown to become one of the largest digital media companies in the world focused on the core golfer. Its video-based platform connects golfers of all skill levels to world-class instruction covering all areas of the game, from personalized club matching and selection to reading greens like the pros and all aspects in between. Over 1,000 videos exist in its archive, with tips ranging from driving to putting to mental preparation, fitness and nutrition. Revolution Golf also serves its members as a source of the best in golf equipment and training aids.
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